We needed an “unexpected insurance moment.” Tongue firmly in cheek, we went all in.. A German astronaut plummets from the sky, straight through a suburban living room. Cue chaos, dust, and one very confused family.

Three 30-second spots. The first, our crash landing. The next two? We watch as the family inexplicably adopt their new houseguest, space suit and all. Big visual gags, deadpan delivery, and a healthy dose of absurdity to make insurance feel anything but boring.